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Sushmita

Formula One Journalist 

I’m a Muck Rack–verified sports journalist with a strong focus on Formula One and NASCAR.

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I cover race weekends, breaking news, and analytical stories that connect on-track action with wider narratives in motorsport media.

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My experience spans independent journalism, international motorsport publications, and social media coordination within F1-accredited media communities.

 

I also have a background in digital content creation and visual storytelling, allowing me to approach sports journalism with both editorial and audience-first perspectives.

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Motorsport has been central to my career journey, beginning with independent F1 blogging and evolving into professional reporting across established platforms.

My Expertise 

Digital Marketing, Social Media Management, Content Writing, Blogging, Motorsport Blogging

(Formula 1), Proofreading, Graphic Designing, Sports Communications, Public Relations, Event Management, Social Media, Copywriting, Website Content Management, Foreign Languages - French ( A Levels ), Italian

Work Experience

May 2025
Girl Power Talk
Content & Media

June 2024
Last Word on Sports
F1 Journalist

  • Contributed to content development focused on women empowerment, leadership, and global social impact.

  •  Researched, wrote, and edited articles that highlighted diverse female voices and inspiring real-life stories.

  • Collaborated with an international team to produce digital content aligned with the organization’s mission.

  • Strengthened skills in storytelling, interviewing, and writing for social-impact–driven audiences.

  • Ensured all pieces followed inclusive, ethical, and sensitive communication practices.

  • Click here to see my articles.

  • Muck Rack–verified journalist specializing in Formula One coverage

  • Reports on race weekends, team dynamics, and F1 driver updates

  • Creates live race insights, analysis, and interview-driven stories from the paddock

  • Click here to see my articles.

Previous Work Experience

February 2024
PitDebrief
Formula One Journalist

February 2023 - January 2024
SportsKeeda
Formula One - NASCAR Journalist

March 2023
Formula Nerds
Social Media Coordinator

  • Freelance contributor covering Formula One. 

  • Researching and proofreading

  • Click here to see my articles.

  •  Muck Rack Verified Journalist. 

  • Top F1-NASCAR journalist.

  • Covering breaking news and live races.

  • Over half a million reads and counting.

  •  Research target audience and discover current trends.

  • Create engaging text, video, and image content.

  • Monitor web traffic.

  • Develop an optimal posting schedule

June 2022 - May 2023
The Caravan Magazine
Social Media Intern

May 2021

F1 Paddock Girl

Formula One Writer

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  • Drafting, proofing and scheduling social media content for The Caravan across Facebook, Twitter, Instagram, LinkedIn

  • Mining The Caravan’s archives for relevant archival pieces based on domestic and international news cycles

  • Managing the delivery of newsletters

  • Drafting responses to subscribers and users commenting on The Caravan’s social media handles

  • Check out my portfolio to see my work at The Caravan Magazine.

  • Writing blog posts about F1 weekends.

June 2021 - Sept 2021

Aalam Holdings | INC Chettinad

Digital Content Executive

  •  Brainstorm, generate and release content for each of a given company's social media accounts and clientele.

  • Planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

  • Proofreading of all contents before posting on social media platforms.

  • Collaborating with Multimedia Designers to ensure that posts are engaging.

  • Optimizing content for publication across various social media sites.

  • Scheduling copy for release at optimal times.

  • Remaining abreast of changes to all pertinent social media applications.

Sept 2020 - March 2021
Lady Doak College
Head Teacher

  • Role: Teaching vocational courses - Baking and Food Preservation

    - Administered a class of 250+ students.
    - Formulated easy baking recipes for the students
    - Imparted and strengthened entrepreneurship skills.

2019 - 2020

Times Of India

Student Journalist 

2017 - 2020
College Chronicles
Senior Writer - Editor in Chief 

  • Responsible for content writing.

  • Social media management.

  • Event Manager

  • Senior writer, proofreader and editor in chief for the departmental newsletter and social media platforms like Facebook.

2017 - 2019

Wonder Woman Magazine

Content Writer

  • Responsible for covering inter-college events.

  • Responsible for writing stories for the TOI app.

  • As a student writer, I was given to duty of not only writing content for the magazine but also editing and proofreading articles submitted to the media house.

April 2019 - May 2019

Manavai Tv

Summer Intern

  • As a summer intern in a local advertising media agency, I was given the responsibility of content writing, photography and graphic designing.

EDUCATION

MA Communications
2024 - 2026

I am currently pursuing my Master’s in Communication with a focus on media studies, digital storytelling, and audience behaviour. My academic work explores how narratives travel across platforms and how journalism adapts in a rapidly evolving media landscape. This program strengthens my foundation in research, strategic communication, and content creation skills that directly support my work as a motorsport writer and future F1 reporter.

BA Journalism and Mass Communication
2017 - 2020

Yup! You read that right, I majored in Journalism. Not only did I major in it, but I also topped in it. While there was a lot of pressure on me to pursue Law or MBBS (nothing wrong with any of those) I chose something completely different because I knew I would be good at it. 

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Click here to see my college projects.

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Let's collaborate.
Leave me a message. I'll get back to you.

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